Instructor: Mr. Stircula
Room #: 115
Duration: 1 semester
Credit: .5 units
Prerequisite: there are no prerequisites for enrollment in Marketing
Principles of Marketing is a project-based business course that develops student understanding and skills in the functional areas of marketing: channel management, marketing-information management, market planning, pricing, product/service management, promotion, and selling. Students acquire an understanding and appreciation of each of the marketing functions and their ethical and legal issues. Decision matrices are employed to aid in market planning.
Textbooks/Resources: There are no textbooks used in Introduction to Business. A variety of resources
from various publishers will be used including URLs for Internet sites.
Materials: Computer, writing utensil
When you complete this course, you should be able to:
- Explain the nature and scope of channel management and channels of distribution
- Describe the need for marketing data
- Identify data monitored for marketing decision making
- Explain the nature and scope of the marketing-information management function
- Explain the nature of marketing research and its problems/issues
- Explain marketing and its importance in a global economy
- Describe marketing functions and related activities
- Explain the concept of marketing strategies
- Explain the concept of market and market identification
- Explain the nature of marketing plans
- Explain the nature and scope of the pricing function
- Explain factors affecting pricing decisions
- Explain the nature and scope of the product/service management function
- Identify the impact of product life cycles on marketing decisions
- Explain the nature of product/service branding
- Explain the role of promotion as a marketing function
- Identify the elements of the promotional mix
- Explain types of advertising media
- Explain the nature and scope of the selling function
- Explain the selling process
Students may turn in late assignments. Students have 2 days to make up assignments. 1 day late a student receives 2/3 credit, 2 days late students receives ½ credit for lste work. After 2 weeks students will receive no credit.
“Assignments missed due to an excused absence may be made up. The student is allowed a period of time comparable to the period of time absent to complete those assignments. Assignments due on the day of an anticipated excused absence must be turned into the teacher on or before the due date. Tests missed because of such absences must be made up upon return to class or arranged to be taken early.